Our Mission

Nootra Owner

The face behind the brand

Hey! I am João, the founder of Nootra. I started Nootra back in February 2023 after finishing my Masters in Cognitive Neuroscience. Believe it or not we were one of the very first brand to bring creatine gummies to the UK. And the first to do 5g of creatine per serving.

Why? Because I hated the taste and texture of creatine. I knew there must have been a better way to take it. But alternatives were offering either large serve sizes (6 gummies for a 3g dose) or low dosage (come on, 1g of creatine per serving...really?).

I wanted to create a product that would make it easy and convenient to take creatine anywhere anytime. Because I believe that every single person can benefit from supplementing with creatine. From young to old. Creatine is a naturally occurring compound responsible for cellular energy production. The problem is that we lose about 2-3g of creatine PER DAY. So, supplementing is a must. But traditional powders have long been associated with bodybuilders, and honestly? They taste like sh*t. So whatever brought you here. Welcome. I hope you enjoy the product!

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Our values

  • Science

    Our products are built on the foundation of science. That's why every serving contains the clinical dose of creatine (5g). And our products are tested twice by Eurofins, the best lab in the world when it comes to supplement testing.

  • Inclusivity

    We want to make our product accessible to everyone. That's why it is vegan, sugar-free and comes in a travel friendly pouch with 3 tasty flavours to choose from

  • Minimalism

    We do creatine. And that's all we do. We believe that creatine is a staple supplement in everyone's diet. Anything else, you can most likely get from your diet.